Breaking masculinity norms through body liquids.
![The Cry Baby Paradox](https://assets-global.website-files.com/62279c1eb9d33415748ea043/6318abe554dc1720a44d47cd_mojo-1.jpg)
![Young Ones ADC Bronze](https://assets-global.website-files.com/62279c1eb9d33415748ea043/62b843d0f1e18e7d4d4fbe52_nl-yo-bronze-cube%20BIG.png)
Did you know crying is good for your fertility health? That's why we created a campaign to make men cry more, promoting better sperm quality and breaking masculinity norms at the same time.
![The Cry Baby Paradox](https://assets-global.website-files.com/62279c1eb9d33415748ea043/6318abe554dc1720a44d47cd_mojo-1.jpg)
![](https://assets-global.website-files.com/62279c1eb9d33415748ea043/62b843d0f1e18e7d4d4fbe52_nl-yo-bronze-cube%20BIG.png)
![](https://assets-global.website-files.com/62279c1eb9d33415748ea043/6318ab7dbe3b4642843ec126_mojo-3.jpg)
![](https://assets-global.website-files.com/62279c1eb9d33415748ea043/6318ab823531ce073bc77724_mojo-2.jpg)
![](https://assets-global.website-files.com/62279c1eb9d33415748ea043/6318ab88be3b4664503ec153_mojo-4.jpg)
↘ Case Film Theater
![](https://assets-global.website-files.com/62279c1eb9d33415748ea043/6318abe554dc1720a44d47cd_mojo-1.jpg)