The Cry Baby Paradox

Breaking masculinity norms through body liquids.

Client
Mojo
Awards ↘
Young Ones ADC - Bronze
Young Ones ADC - Bronze
The Cry Baby Paradox
Young Ones ADC Bronze

Did you know crying is good for your fertility health? That's why we created a campaign to make men cry more, promoting better sperm quality and breaking masculinity norms at the same time.

The Cry Baby Paradox
Young Ones ADC - Bronze
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