Creating an analogue fitness product for a digital world.

Problem: Getting started in the gym can be a daunting experience, and relying on your phone for workouts is a behaviour that further worsen this.

Insight: Research shows that building a new habit takes 10 weeks.

Solution: A training tee with beginner‘s workouts printed on the sleeve. After 10 weeks of washing the print will fade aways, leaving the user with confidence and a real habit.